Abstract
International audience Convergence and hyperlocal can be analyzed as elements that drive the journalistic development in the digital environment enabling the development of local and strengthening of identities, bringing the set as a basic source of social meaning in contrast to the usual process of the media. The effectiveness of this emerging scenario is seen as a possible new area for strengthening women's representation and expansion of spaces for empowerment processes and identity sharing. For this, we review the literature on the topics presented and a case analysis observed in online media of Bauru, a city in São Paulo State.