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Article

English

ID: <

10670/1.yhkp09

>

Where these data come from
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
authors
Contributors
Centre d'études et de recherches appliquées à la gestion (CERAG) ; Université Grenoble Alpes [2016-2019] (UGA [2016-2019]), 
Centre d'Études et de Recherche en Gestion d'Aix-Marseille (CERGAM) ; Aix Marseille Université (AMU)-Université de Toulon (UTLN) 
 + 2
Publication Date: 2019-04-18
Last GoTriple update: 2022-07-19
Publisher
HAL CCSD, 
Westburn Publishers 
Provider: Isidore
Producer: Hyper Article en Ligne - Sciences de l'Homme et de la Société
License: Undefined
Conditions of Access: Undefined
Disciplines
View document pageAnnotate document page

Abstract

International audience

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