International audience Well-being and food are becoming increasingly important among the content available on Instagram and Youtube. The food exposure is a common practice, but it is also a means of transmitting messages and values, especially among young adults, who are increasingly demanding in this area. This study aims to better understand how food well-being is exposed on Instagram and Youtube. Based on a double field of investigation on Instagram and Youtube, the results highlight four main dimensions : health, aesthetics, social interaction and self-esteem through autonomy and skills