“Language capitalism” and mechanisation of the language
Disciplines
Blog Post
French
ID: <
10670/1.zbj232>
Where these data come from
Abstract
1. In a recent blog article, Frédéric Kaplan looks in detail at Google’s core business, namely text advertising. He gave a very pedagogical reminder (and very welcome: this is really complex) on the functioning of AdWords and then focuses on the TAL technologies implemented by Google: “The true and only business model that brings Google to life is speculation on words. It is above all an algorithm for bidding on...