test
Search publications, data, projects and authors

Conference

English

ID: <

10670/1.zgu778

>

Where these data come from
Social marketing: the role of civic commitment in local methanisation projects in relation to stakeholder theory

Abstract

International audience Agricultural methanisationis a growing activity, central in terms of territorial development, alternative energies and sustainable development. The successful development of this activity depends on the ability to overcome individual and social resistance, to master the process and procedures of creation, and to assimilate the underlying technique. This research, which is in line with social marketing, mobilises stakeholder theoryto understand the logics and strategies of the agents or actors on the one hand and the acceptationprocesses at work during the deployment of agricultural methanisation projects on the other.

Your Feedback

Please give us your feedback and help us make GoTriple better.
Fill in our satisfaction questionnaire and tell us what you like about GoTriple!