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Conference

French

ID: <

10670/1.zryc7s

>

Where these data come from
Between permanence and (r) evolution: the societal purposes of French marketing research

Abstract

This article explores the aims pursued by French marketing research. A scientometric analysis of the communications of five AFM Congress reveals the continued existence of a powerful managerial paradigm and the recent development of more societal work. These results are discussed from a historical and critical perspective.

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