The aim of this paper is to present the characteristics of the discourses in interaction generated by the online press. Our hypothetical matrix justifies, in one hand, that a semiolinguistic analysis of the online press can redefine, from a current perspective, the contract of the mass media communication, and, in other hand, that the semiolinguistic analysis of the online press can lead the introduction of the theoretical components of the journalistic coproduction. As a general conclusion, after conducting an analysis of the selected corpus, consisting of digital information published by four reference headers (TheNewYorkTimes.com, DerSpiegel.de, ElPaís.com and LeMonde.fr), we argue that online press intends to promote (controversial) discussions among its readers in order to strengthen the foundations of its economic logic as a sense-making machine. The so-called citizen or participatory journalism is, for now, an advertising and marketing strategy that appeals to readers, and plunges them into a wave of changing situations in which, it is true, everyone can now be a journalist, but never with the same technical resources, communication devices, and, above all, the same range in the vast and invisible audience of such networks.