Using the sustainable livelihoods framework to evaluate the impact of a farmer-to-farmer video on the improved rice parboiling technology, women in Benin rated financial, social, human, natural and physical capital stocks for the baseline year (2006) and the impact year (2009) on a 0–5 scale. Women who had watched the video and those who had not, but who lived in the same villages, perceived a significant improvement in four out of five livelihood capitals while processors in control villages did not perceive any significant change. Apart from testing the sustainable livelihoods conceptual framework as a participatory impact assessment tool for video-mediated rural learning, this study shows how farmer-to-farmer training videos helped to improve multiple livelihood assets. Learning local rice processing through video and rural radio and outcomes on practices, rural livelihoods and markets in Benin