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ID: <

50|doiboost____::105ef4075ecaaadc163516e5ed48172f

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DOI: <

10.3917/ror.102.0058

>

Where these data come from
To identify levers, risks and trade-offs in the implementation of CSR practices that are geared to those who are far away from employment

Abstract

In this article, we seek to know how, and to what extent, an organisation can develop a CSR practice geared towards the employment of people who are eloigants of employment. To this end, we examined the case of a voluntary structure launched by the Suez Environnement group in November 2011: The House to bounce back. This HR system, tested in Bordeaux, sets itself the objective of promoting access to sustainable employment for people with a high level of employability through long-term support. The longitudinal qualitative analysis of the data makes it possible to highlight the interest in combining socialising (i.e. beneficial ORIENTEE) and qualifying (i.e. ORIENTEE employment) approaches in support. It also highlights the role of internal stakeholders (HR services and managers) and external stakeholders (integration professionals) in promoting the professional integration of people in employment. However, this research also makes it possible to highlight the limits of such a practice, such as the need to choose, over time, trade-offs to reduce the tension between economic performance and social performance, or the risk of stigmatisation of aided people.

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