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Article

French

ID: <

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Where these data come from
Online meeting sites: how love 2.0 is gamified!

Abstract

“Tinder, Meetic, Adopte Un Mec, Grindr…”, these names echo in the head (and heart) of a many single person engaged with a romantic quest, in order to gain experience or to find the long coveted grail: the soulmate! While dating sites and applications vow to create facilitated relationships and idyllic affinities, implying a short term success (proving their efficacity), the reality is often different, with users finding refuge within them, both daily and on the long-run. If various parameters should be taken into account to justify this regular implication, specific mechanisms, borrowed from video game, seem to be the new keystone of this loyalty.

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