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A business plan for the creation and operation of a mobile application

Thesis

<http://hdl.handle.net/10251/103342>

Abstract

[ES] The main objective of this final grade work is to draw up a business plan for the development of a modem application. A strategic analysis, an organisational analysis, an analysis of human resources, an analysis of operations, a marketing plan and an economic-financial analysis, as well as a study of the sector, will be prepared in this business plan. The application in question consists of the creation of an online platform linking the supply (cleaning professionals) and demand (private individuals seeking these services) of household cleaning services. On the one hand, this application will be a further channel where domestic cleaning professionals can offer these services, while on the other hand it will be used by individuals who demand these services as a tool to facilitate their decision making when choosing the cleaning professional on the basis of the proximity, opinions and tariffs of the various suppliers of household cleaning services. Alonso Villalonga, LG. (2018). Business plan for the creation and operation of a mobile app. http://hdl.handle.net/10251/103342

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