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English

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http://hdl.handle.net/10251/139772

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Metrics for privacy assessment when sharing information in online social networks

Abstract

(c) 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other users, including reprinting/ republishing this material for advertising or promotional purposes, creating new collective works for resale or redistribution to servers or lists, or reuse of any copyrighted components of this work in other works. [EN] Privacy risk in Online Social Networks has become an important social concern. Users, with different perceptions of risk, share information without considering the audience that has access to the information disclosed or how far a publication will go. According to this, we propose two metrics (Audience and Reachability) based on information flows and friendship layers that indicate the privacy risk of sharing information, addressing the posts¿ scope and invisible audience. We assess these metrics through agent simulations in well-known models of networks. The findings show a strong relationship between metrics and structural centrality network properties. We also studied scenarios where there is no previous information about users activity or the information about the traces of the messages cannot be obtained. To deal with privacy assessment in these scenarios, we analyze the relationship between the proposed privacy metrics and local centrality properties as an estimation of privacy risk. The results showed that effectiveness centrality can be used as a suitable approximation of the proposed privacy measures. This work was supported in part by the Spanish Government project under Grant TIN2017-89156-R, and in part by the FPI under Grant BES-2015-074498. Alemany-Bordera, J.; Del Val Noguera, E.; Alberola Oltra, JM.; García-Fornes, A. (2019). Metrics for privacy assessment when sharing information in online social networks. IEEE Access. 7:143631-143645. https://doi.org/10.1109/ACCESS.2019.2944723

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