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Thesis

Spanish

ID: <

http://hdl.handle.net/10251/152240

>

Where these data come from
Google Maps visibility factors: the Consum case

Abstract

[EN] The aim of my work is to study the evolution of the interactions that the customer makes with the supermarket after the improvement of the Google Maps business profile of the establishment through the introduction of photographs. These interactions include direct and indirect searches, visualizations, directions, visits to the supermarket and phone calls. Nowadays it is very important that companies work on their websites in order to improve their position in search engines (Google, Yahoo, etc.). To do so, they use a series of techniques and tools that increase the visibility of the establishment or business according to its geographical location. All these techniques are known as Local SEO and it is very important for companies to employ efforts in working these tools to improve their positioning. In this work we will carry out a study of how an improvement in the Google Maps business profile of a supermarket affects the number of visits, that is to say, how improving the Local SEO of a company can increase its visibility. Therefore, the situation will be studied before the implementation of these techniques, their implementation and subsequent results. TFGM

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