[EN] We are in an increasingly digitalized and global world, with many facilities for internet connection, leaving the model of physical shops proposed by traditional travel agencies a little outdated. The aim of this Final Degree Project is to learn about the different methods of travel contracting, analysing it from the point of view of the marketing mix, from price, product, place and promotion. To do this, we will carry out a comparative analysis between the more traditional travel agencies that have been in operation for decades and the new business models that have emerged, changing each of the controllable marketing variables that the old models had established. The importance of the analysis lies in knowing how each of the companies that we will analyse act in the area of travel contracting or some of its elements, such as accommodation or the contracting method, and thus checking the extent to which the more traditional methods have been adapted to face the new competitors. The expected results are related to a growing trend towards the use of technologies that would favour new business models that have already proposed their idea based on the use of these technologies. On the other hand, it will be possible to see an evolution of the strategies of traditional companies trying to adapt, but always counting on a part of the population as a public that is reluctant to change and does not trust new business models. This aspect can be shown in a part of the more adult population, since as the age of the customer profile decreases, the more accustomed they will be to e-commerce and its use in the contracting process. TFGM