[ES] This de-graduate work deals with a digital marketing plan for the development of an online page shop. Particular emphasis is to be placed on the evolution of marketing so far and the importance of adapting it to the digital transformation. The idea of producing this document is to see how a purely online business, which does not have a physical or even stock establishment, can be promoted using digital means such as RR SS, Google, E-mail marketing, etc. The so-called “funnel” or “sales package”, which is a very useful tool for establishing the customer’s journey, will also be used. Keywords: Digital marketing, Online Page Tienda, Dropshipping, Facebook Ads, Google Ads, Leads, SEO, SEM, Conversion Fee, Sales Funnel, Landing Page Metodology for the implementation of the digital marketing plan, digital tools and methods will be used, which will enable me to obtain estimated results from the online shop’s campaigns and advertising. The plan will be divided into three phases (Strategic Phase, Planning Phase and Monitoring and Measurement Phase). In the strategic phase, a market study will be carried out, focusing on the panel and ecommerce sector, and then examined competition from an online perspective, i.e. how they move and operate on the Internet and on SSR. On the basis of these analyses, the SWOT analysis will be carried out to serve as a reference when setting the objectives and actions to be followed. It will also explain the peculiarity of the shop’s business model and the term Dropshipping, which allows for the sale of products without a warehouse or stock. The following will be to establish our target audience and our personal buyer, who in part helped me in a survey of players from different clubs. Finally, the proposed value of the brand will be indicated and the SMART objectives of the shop will be set. At the planning stage, the actions to attract customers will be detailed. For this phase, use will be made of the famous funnel or sales funnel, which includes four other phases (Atraction Phase, Consideration Phase, Conversion Phase, Retention Phase). Each of them has different objectives and actions to be followed to achieve them. The main use of the Facebook Notice Manager, Google Ads’ campaign designer, Google Key Word Planner and other tools will be detailed. In the third and final phase, the measurement and monitoring tools for the actions and campaigns carried out will be detailed, as well as the corresponding KPIs (Key Performance Indicators) to enable them to be correctly measured.