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Thesis

Spanish

ID: <

http://hdl.handle.net/10251/48736

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NUAKEA. Visual identity design for a motherhood oriented app

Abstract

Brand design and graphic design in mobile applications are the main objects of this final Master Work. Mobile apps are a very important element today, building on the recent revolution in multimedia technology and devices in need of a visual style to communicate their functions to the user, such as our application to develop ‘Nuakea’. This is a Android app project for pregnant women and their families. The aim is to create the entire graphic brand, from the logo to the application interfaces with their respective icons, making a differentiated design so that the application on motherhood can be placed among the best in the market. Based on the analysis of operating systems, iOS, Windows Phone and Android in relation to their appearance and other details on mobile devices and the different types of applications available depending on how they are programmed, we are positioned in the application environment, both in their usability and in the way they have to show their uses and functions. Having acquired the technical knowledge of the product for which we will have to adapt our design, we carried out a study of the brand image that characterises products for babies or care after childbirth, taking into account the users targeted, thus providing us with the knowledge to make a design adapted to the Android technology and its surroundings, without neglecting the issue we deal with in our application, namely maternity and pregnancy. The presentation of the entire work process from the creation of the logo to the approach of the app’s visual interfaces, and the implementation of the brand in various fields both physical and multimedia, reaffirms the importance of the technical theoretical research needed to create a design adapted to the Android Carretón Mateos operating system, PM (2014). NUAKEA. Visual identity design for a mobile application for motherhood. http://hdl.handle.net/10251/48736. Delegated archive

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