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Article

Catalan

ID: <

http://hdl.handle.net/10261/10084

>

Where these data come from
Consumint tradició: elements patrimonials i locals en la publicitat alimentària

Abstract

[EN] Compsumption is currently one of the most important identity mchaminsms in our society. The study analizes the uses of elements of traditional culture in advertising to promote the authenticity of alimentary products.

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