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Commercial catalogues as a popular consumer catalyst: the example of kitchen and dining room furniture, 1920-1960

Thesis

<http://hdl.handle.net/20.500.11794/25256>
Disciplines
KeywordsTriple Keywords
Populations, Human
Population growth
Population
Human populations
Human population
Communication and traffic
Traffic
Communications industries
Mass communication
Media, The
Media, Mass
Mass media
Electric communication
Telecommunications
Telecommunication industry
Telecommunication
Telecom
Communication
Communication, Primitive
Annals
History
Worth
Values
Axiology
Evolution

Abstract

The success of commercial catalogues among the population shows an extraordinary contribution of these mass communication vectors to the history of everyday life. As part of our study, we explore kitchen and dining room furniture contained in a selected corpus of retail catalogues dated between 1920 and 1960. Changes in supply, promotional strategies and the content of advertisements are telling signs of significant changes in the design of the domestic interior, but also of values and trends that are changing habits and lifestyles, including domestic work and consumption habits.

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