Background: Behavioral addiction research has been particularly fl ourishing over the last two decades. However, recent publications have suggested that nearly all daily life activities might lead to a genuine addiction. Methods and aim: In this article, we discuss how the use of atheoretical and confi rmatory research approaches may result in the identifi cation of an unlimited list of “new” behavioral addictions. Results: Both methodological and theoretical shortcomings of these studies were discussed. Conclusions: We suggested that studies overpathologizing daily life activities are likely to prompt a dismissive appraisal of behavioral addiction research. Consequently, we proposed several roadmaps for future research in the fi eld, centrally highlighting the need for longer tenable behavioral addiction research that shifts from a mere criteria-based approach toward an approach focusing on the psychological processes involved