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Article

French

ID: <

http://hdl.handle.net/2078.1/5444

>

Where these data come from
Children and online advertising: the problem of discrimination in advertising content — content of

Abstract

Many websites dedicated to children are financed by advertising. This study focuses on the problem of children distinguishing between the content of a website (the web page visited) and the advertising content on the same page (the banner). This problem of non-discrimination on the website — advertising content, which could be particularly salient compared to other media, will be studied experimentally in children aged 7 and 11.

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