Children and online advertising: the problem of discrimination in advertising content — content of
Disciplines
Article
French
ID: <
http://hdl.handle.net/2078.1/5444>
Many websites dedicated to children are financed by advertising. This study focuses on the problem of children distinguishing between the content of a website (the web page visited) and the advertising content on the same page (the banner). This problem of non-discrimination on the website — advertising content, which could be particularly salient compared to other media, will be studied experimentally in children aged 7 and 11.