In contemporary Australian press announcements, many non-verbal announcements can be found, the most popular of which are ideograms and pictograms. Other non-verbal means of communication used in the media are an atypical way of writing letters, especially large characters, replacing letters with pictograms, images or idegrams, intentional orthographic errors, anomalous lines of words, variable letter size, font diversity, text and colour layout. Pictograms and ideograms can be information relays in themselves, but in most cases they correlate with verbal marks. Like other marks, they play functions such as, elegitimate, informative, expressive or aesthetic. The authors of the texts and the advertisers want to raise human emotions as far as possible, bearing in mind that when the message is invisible and only received with senses, it will be remembered for longer. Non-verbal media, combined with verbal elements, create a particular pragmatic meaning and fulfil three essential functions: (1) significant intensification of verbal marks, (2) replacement of a verbal mark which has been deliberately omitted (this may happen at all language levels: aural, morphological, lexical), (3) the addition of information to the verbal message, although, sometimes, it may be anthimical. In addition, non-verbal media, combined with verbal media, perform specific functions such as: enhancing relevance, detailing, replacing all or part of the verbal issue. According to territorial parameters, non-verbal media can be divided into two groups: international and national. Another distinctive feature of non-verbal media is the lack of clarity as the semantic coding process is defined by context, language arrangement, cultural competence. Despite the diversity of components, multimodal advertisements are homogeneous transmission units, the purpose of which is to increase customer attention and to ensure that they choose to buy or change their attitude towards the promoted products or services.