The article proposes an analysis of the documentary Um Place ao sol (Mascaro, 2009), organised around nine interviews with penthouses owners in Rio de Janeiro, Recife and San Pablo. As it addresses a number of problems such as the perceptive and ideological effects of urban pharmacalisation and its gestation of a heterotypical policy, these problems will be studied through a reflection on what is visible and audible. To this end, account will be taken of the approaches proposed by Jacques Rancière in relation to the distribution of sensitive issues and by Georges Didi-Huberman in relation to the exhibition of villages. Through dialogue with these theoretical frameworks, it will be possible to carry out a thorough analysis of the redistribution of the sensitivities carried out in the documentary and to compare it with the dominant trend in some Latin American documentalism dedicated to speculating the socially postulated sectors and ensuring the reserve of elites.