Identification metaphors in the city during the celebration of the Centenary in Chile were defined by partisan speeches, access to modernity and opposition to the continuity of the political, cultural and social system that originated in the 19th century. In addition, the definition of the territory made it possible, on the one hand, to develop the rhetoric of the landscape on the basis of a social criticism containing the paradigms of space and place. On the other hand, it fostered the definition of power spaces, where festivities, popular activities and the installation of monuments delimit territorial policy and symbolic construction of the Chilean oligarchy. Reading these expressions would explain the position of social subjects and their assertion in the territory from 1910 onwards.