O article analyses the sale of the city as a public policy and the experience of neoliberal desmanche from the 2017-2020 management review of the Sao Paulo Prefecture. The de-statisation project of the current government is interpreted from the understanding of neoliberalism as a growing and perennial doctrine and ideology, noting the new urban foundations of capital accumulation in the 21st century. The monitoring of the sale process of the city of São Paulo made it possible to understand how the public policies implemented have a direct impact on the processes of privatisation, deprivation and mercantilisation of space and on cotidal life. The neoliberal logic and private valorisation take place as an urban business that undermines the democratic sense of the city, denying public space, and subsuming politics into the economy at a new time of expanding capitalist relations that we call urban ultraneoliberalism.