Feminism, motherhood and the media - historically close relations in review – We start from the premise that motherhood is a social construct increasingly linked to communication processes, especially in the voluptuous offer of advice and guidelines of what is to be a mother. Taking on from this idea, this paper seeks to situate such debate. Based on the main approaches about motherhood in feminist studies, the paper presents a state-focused approach of this research in Brazil, bringing attention to three thematic-theoretical axes and to potential topics yet to be explored in media and motherhood studies.