SUMMARY: In view of the fact that the capitalist system has an entirely unrestricted expansion and accumulation logic, we propose with this article, following a literature review, to answer the following question: is it possible to think about sustainable development within the logic of the capitalist society? To this end, the aim is to critically analyse the ideology of sustainable development in order to expose the limits and contradictions of this concept in the context of contemporary capitalist society. It is believed that in order to solve the problems caused by the capitalist pattern of development, we need knowledge and experience from other rationality matrices. In this sense, we take decolonial thinking as a theoretical approach and finally propose Bem Viver’s policy as a possible alternative to development. KEYWORDS: sustainability, capitalist crisis, decolonial giro.