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Article

English, Russian, Ukrainian

ID: <

oai:doaj.org/article:2cc11327033b4319bd6f1e03ac57d6bf

>

·

DOI: <

10.31866/2617-2674.2.2018.151813

>

Where these data come from
Spectator Preferences and Priorities in the Modern Content of Ukrainian TV Channels

Abstract

The purpose of the work is to consider various aspects of the advantages and priorities of modern content of Ukrainian television, the genre and thematic structure and factors in the formation of Ukrainian media content. The research methodology consists in applying the general scientific principle of objectivity, cultural, structural-functional and analytical methods in analyzing the problems of television content, the influence of media space on the viewer and audience preferences. The scientific novelty of the work lies in an integrated approach to the concepts of Ukrainian media space, news, entertainment, scientific content and political subordination of TV channels in the context of trends in the development of screen arts. Conclusions. Significant changes in the quality and quantity of entertainment television programs on Ukrainian television. It is the entertaining function of journalism that comes to the forefront and introduces certain standards of behavior into the society, broadcasts cultural achievements and clearly shows the place and role of a person in society. Recently, there has been a noticeable trend towards the development and implementation of high-quality entertainment programs with a pleasant cultural background, which adequately marks the events that are major in the television program.

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