Abstract Contract cheating has gone rampant in higher education recently. When institutions switched to online learning during the COVID-19 pandemic, the percentage of contract cheating students climbed to unprecedented levels. Essay mills saw the lack of face-to-face interaction and proctoring on campus as an opportunity and used aggressive marketing methods to attract students. This study asked the opinions of 20 faculty members working in the English departments of private higher education institutions in Kuwait regarding contract cheating through interviews. The data was analyzed with MAXQDA 2020. The findings show that all faculty members can recognize contract cheating easily. Most of them see contract cheating as a serious problem in the higher education system, a threat to the reliability of language assessment, triggered by laziness, the social pressure to graduate with a high GPA, and exacerbated by the cheating opportunities in online education. Academics have developed certain individual strategies in their courses to curb the number of contract cheating students; however, institutional measures differ, and in some, there are no measures or sanctions on contract cheating students.