Article
Spanish
ID: <
oai:doaj.org/article:3e1ef57c46de4e9fa2afa924f9683168>
Abstract
The purpose of this article is to analyse the factors influencing the efficiency of delegations’ social communication policy Federal in Morelia during 2017. For this purpose, a questionnaire is applied. Likert scale to communication area public servers social and other to the target audience of communication policies social and on the basis of the results obtained, the level of efficiency is calculated. of each institution. Results show that servers audiences and target audiences perceive most institutions have a regular level of efficiency in their communication policy social and that the institutional context, knowledge of the structure of the hearing and the relationship with the media these variables influence the level of efficiency. Elements that are of utmost importance for the design of a communication policy society.