Introduction. Neurotechnologies based on the principles of a nervous system functioning are being introduced into modern educational process more and more actively. Neurotechnology-based devices give the chance to develop new educational products; to enlarge the content of education by means of transition from text, graphic and sound content filling of educational process to use of tactile, motor, emotional, and other content. One of the most perspective neurotechnologies for the field of education is the method of biofeedback (BF) which enables to define students’ mental state, change various physiological processes proceeding from the obtained data, correct educational process, and improve its quality and effectiveness.The aim of the present publication is to identify the opportunities of the biofeedback method application for educational purposes.Methodology and research methods. A pilot study on the basis of biofeedback technique was conducted in order to study the influence of active learning methods on students’ mental state mastering in specialty “Advertising and Public Relations”. H. Eysenck’s PEN Model was used to form focus-groups (control and experimental); psychophysiological technique CMS (Current Mental State) was applied for results processing. Also, such methods as comparative analysis, induction and generalization were used.Results. A true picture of psychological attributes of students’ mental condition has been received for efficient studying of the current psychological state on psychophysiological functions, and training active methods impact on a condition of mentality of students according to the results of cardiorhythmogram.The main results of a pilot research were quantitative data (as percentage points) of the current mental and psychological conditions of examinees. The obtained results have reflected the degree of attributes manifestation such as general adaptive resource, degree of mobility (lability) of mental processes, neuroticism, efficiency mentality, etc. (only 19 parameters). The degree of similarity or distinction of students’ mental state according to the available samples (standards) has been defined. It should, however, be noted that the adaptability of experimental group turned out to be higher; on the contrary, the indicators of affectivity, neuroticism, irritability, epileptoidness, and rigidity are likely to be lower.Scientific novelty. It is proved that application of active methods of training unlike traditional ones is more effective in terms of impact on health, adaptability and efficiency of mentality of students. Thanks to a positive emotional background, students easier solve creative and cogitative tasks, and acquire a difficult training material better.Practical significance. The materials of the pilot study can be useful for diagnostics of students’ emotional state during their coursework; elaboration of the educational process organization; studying the issues of students’ motivation while studying.