This article deals with the establishment of an idealised pattern of female corporeity operated in the so-called “women’s press” speeches. This proposition of meaning is analysed from the editorials of four female magazines held between September 2001 and February 2002, in which the process of constructing cover photography is spelled out as a discursive strategy, with the modelling of an ‘ideal’ female body in speech. Thus, in so far as this mydiatic process collaborates and reinforces existing cultural matrices, I articulate this dyscursive with the more general problem of the social definition of roles of gentle in our society.