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Case study of the Almerian Poniente. Glocalisation of horticulture





The district of the Almerian Poniente formed an extensive meadow surrounded by small and dispersed population centres. This district is currently one of the most dynamic areas of the Spanish Mediterranean coastline. The main sector that has sustained, and still maintains, the prosperity of this area has been intensive greenhouse horticulture. The practices of horticultural growers, as well as the network of businesses and institutions set up around the former (alhóndigas, warehouses, seedbeds, factories, etc.), have contributed to the development of what is referred to here as the local political and economic dimension. This has led to intense changes in the geographical area of the district, which acts as the scene of a social space in the process of glocalisation. A glocalisation process that is conditioned by two factors that intensify social change. On the one hand, prominence resulting from the gradual occupation of the social and geographical area by local agents (companies marketing agricultural products and supplies) linked to local actors involved in the direct production of vegetables (farmers). Moreover, as a result of the re-territorialisation, the district area is undergoing a process of restructuring and reorganisation of agro-industrial activity. In this way, farmers are increasingly linked to an agri-food system progressively regulated by international institutions, such as the European Union, the World Trade Organisation and various multinational companies.

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