In Malaysia, many training centres offer e-commerce programmes. However, the quality of their programmes has been a critical issue. Hence, this study aims to investigate pedagogical factors that contribute to effective training of e-commerce entrepreneurs in Malaysia. Data was collected from 200 e-commerce entrepreneurs who attended ecommerce training sessions. The results showed that ecommerce entrepreneurs in Malaysia lack the ability to identify information and understand e-commerce and web system concepts. An analysis reveals that training in this area is not provided. However, other factors (activity and process) have a significant impact on training. This shows that e-commerce entrepreneurs in Malaysia are more likely to continue demonstrating what they know and they are also seen as good information explorers. This paper contributes to pedagogical training by providing useful insights into the factors that influence effective learning by ecommerce entrepreneurs.