Today, the lecture class as a format for higher education is under attack more than ever. This article addresses the research question of how lectures can be modernized and revitalized through new uses of digital technology—in particular, video. Critics of lecturing have for a long time observed that lecture classes can be weak on student engagement and motivation to attend class. This article introduces one way to help modernize and revitalize the live lecture class session, a new conceptualization of the instructor-created video. Instructor-created videos are defined and distinguished from current hybrid and alternative forms of technology integration that are proliferating in higher education such as flipped and blended classrooms. Many, if not most, videos used in lectures are “third party videos” (made by others), whereas instructor-created videos are “first party videos.” The author develops and defines the concept of VIDS (Videos Instructor Designed and Starring). VIDS examples illustrate the concept from the author’s experience in a course with 158 students. Student feedback based on survey results is positive. Suggestions for making better videos are offered based on the implementation experience. The VIDS innovation is discussed within the context of the “crisis of the lecture” and offered as one tool to help modernize and revitalize the live lecture class.