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Article

Portuguese

ID: <

oai:doaj.org/article:78fac095ca9e48448dc60a9154569f00

>

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The Amor in Eclipse: the rise of mass erotism in gênerous magazines

Abstract

Playboy and Nova are vehicles of a new sexual moral in which eroticism merges with commodity aesthetics, putting on eclipse the figures of romantic love. These magazines articulate what we may call the subjectivist relationships, something arisen with the subordination of the romantic ones and their respective subjects to the commodified phantasmagorias from culture industry. We argue here that if from a point of view they mediate the romantic relationships via a kind of mass marketed eroticism, from another one they contribute to obfuscate our consciousness to the relationships problems originated with all this development.

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