During the past few years, the historic centers have been Experiencing a similar problem in all the capitalists cities, which is transferring their definition of centres for cultural richness and VITAlity multifunctional. This article discusses the situation in Oviedo. The recent operations in the city for the recovery of the Old Town, have developed a marketing strategy: the “Oviedo model” of intervention in cities. A urban solution which features on the image does not solve the problems that arise in the Disappearances of the historic center.For the last few years, historical centres are experiencing a similar problem in all capitalist cities, which jeopardises their definition as centres of cultural richness and multifunctional vitality. This article deals with the case of Oviedo. Recent operations in the city for the recovery of the Antiguo Casco have developed a marketing strategy: the “Oviedo model” of intervention in cities. An architectural solution focused on the image that does not solve the problems that threaten the disappearance of the historic centre.