In this work, we are proposing an approach to the construction of political power in the province of San Luis since 1983, looking into the mechanisms of production and symbolic reproduction that strengthen its hegemony. The question that guides this article is where can local power find its sources of standing and how does it use them? In this regard, our concern focuses on the past uses of the dominant puntane bloc, the image it builds on it and the type of identity it fosters from there. On the following pages, we present a first approach to the issue of identity and its relationship with memory through the so-called ‘puntanity’.