The article discusses the role of specific examples of the Kazakh national geographical names of the different regions of Kazakhstan, based on the toponymic methods of scientific research. Geographical names may constitute the attractiveness of the tourist region. The existence of place names related to landscape and human activities is revealed. Toponymy of terms is studied in detail for their origin and spread caused by certain reasons and features. An analysis of national geographical terms has shown that the names associated with elements of relief, hydrography and plant cover features of the Kazakhs not only numerous, but also narrowly differentiated and each special term almost never occurs in other nations and has no analogues. It could be one of factors of tourist attractiveness in terms of natural and conducive to the development of tourism.