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Article

Spanish

ID: <

oai:doaj.org/article:898d94f850704d5a9747ee1438f335e4

>

·

DOI: <

10.22490/21456453.949

>

Where these data come from
Characterisation of the pork market in nine municipalities of Boyacá, Colombia

Abstract

The pork market in Boyacá is subject to fluctuations and instability, exposing the producer to unfavourable prices, lack of knowledge of the quality of his product and low profitability. This investigation establishes the characteristics of the pig meat marketing systems in nine municipalities, to identify aspects that contribute to improving the formal marketing structure and benefit producers, points of sale and final consumers. The potential for supply of pork in terms of volume and quality was determined, the marketing channels were identified, the motivators or inhibitors for the purchase of pork, their position in relation to other meat and the market potential were identified, depending on the existing marketing channels, and the requirements in terms of presentation and price of pork at points of consumption were established. The statistical analysis was based on a synthetic analytical method, since it is based on the decomposition of the subject of the study, analysing each of the actors involved in the process. The potential for pig meat production was found to be relatively low. For both producers, points of sale and local consumption, the main driver of consumption is palatability and the main inhibitor is the risk of transmission of the AH1N1 virus. It is concluded that porciculture in Boyacá is in an evolving process that requires permanent advice on production and marketing, and consumer promotion campaigns, as well as price standardisation.

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