The East European High-Speed Rail started on June 10, 2007. Economic actors of beneficiary territories are expecting a lot of positive effects such as the development of urban and business tourisms. But such development is not automatic. The collective appropriation of the innovations linked to a High-Speed Rail Service seems to be central for generating positive effects. Indeed, this collective appropriation constitutes a relational innovation, which may give birth to additional services innovations in tourism that could enhance the value of existing specific resources (historical, cultural, gastronomic, etc.) and turn them into assets. Thus, if the availability of specific resources plays a specific role for the connected cities, coordinated efforts of actors to promote the tourist development of the city are also decisive. We will illustrate our subject with the case of Rheims.