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The conservative branchness of Vogue Brazil in the 21st century


KeywordsTriple Keywords
Journals (Periodicals)
Mass culture
Culture, Popular
Popular culture
Popular arts
Pop culture
Reflection (Philosophy)


This reflection is an integral part of recent interdisciplinary doctoral research on the imagery, narrative and discursive production of conservative whitness on the pages of the high-fashion and luxury prêt-porter magazine Vogue Brasil. Theoretical and methodological issues which feature notable in the fields of cultural, ganery and post-colonial studies are articulated by means of a qualitative analysis of two fashion editorials published in 2007 and 2008 and point to the ‘self-exotism’ of nature and our popular culture — symbolically marked by the primacy of the [white] body, and also considering the legitimisation of voices producing constant skills and renewal speeches, as well as the crossing of racial symbolic violence with other forms of domination (class and gnery/sexual).

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