This reflection is an integral part of recent interdisciplinary doctoral research on the imagery, narrative and discursive production of conservative whitness on the pages of the high-fashion and luxury prêt-porter magazine Vogue Brasil. Theoretical and methodological issues which feature notable in the fields of cultural, ganery and post-colonial studies are articulated by means of a qualitative analysis of two fashion editorials published in 2007 and 2008 and point to the ‘self-exotism’ of nature and our popular culture — symbolically marked by the primacy of the [white] body, and also considering the legitimisation of voices producing constant skills and renewal speeches, as well as the crossing of racial symbolic violence with other forms of domination (class and gnery/sexual).