A typology of socially responsible consumers is recorded based on their perceptions of corporate social responsibility (CSR) and their identification with socially responsible companies (ESRs). To achieve this, a non-hierarchical cluster analysis of k-means agglomeration was carried out with a sample of 135 university consumers. The results show four different types of consumers: a) CSR skeptics, b) environmental skeptics, c) CSR enthusiasts and d) environmental enthusiasts.