The purpose of this article is to map the responses brought forth by Chile’s cultural and artistic sector —one of the most seriously affected by the health restriction policies implemented— to the COVID-19 crisis. Through a qualitative strategy that combines virtual ethnography, press analysis, and in-depth interviews with key informants, we characterize the creative strategies that have enabled a reinvention of the processes of cultural production, distribution, and consumption. We also examine how the sector has mobilized formal and informal associative networks to install a solidarity ethic of common care, and to dispute, within the country’s context of the constitutional change, the status of culture in contemporary Chilean society.