The challenges involved in bringing the Puvirnituq community to tourism in the Nunavik pose problems inherent in both polar and indigenous tourism in terms of positioning or even redesigning the identity and economic development of the area. The specificity of Puvirnituq is based above all on the importance of its cultural heritage, in particular its pioneering role in the development of the cooperative movement with the sale of sculptures in the late 1950s and its strongly dissenting position since the late 1970s. The ongoing negotiations on the autonomy of Nunavik in 2010 could allow it to play an important administrative role, although Kuujjuaq, the other large Inuit community in Nunavik, is currently expected to become the capital of this new region.