Article
Catalan, English, Spanish, Italian, Portuguese
ID: <
oai:doaj.org/article:c69a0fba732e4e938847819af5ac6115>
·
DOI: <
10.1344/oxi.2022.i20.36316>
Abstract
Bearing in mind that digital media are essential cultural aspects of today’s social reality, the article proposes to bring the term “platform society” closer to the term “platform society” in order to analyse the complex relationship between the activities of internet consortia, the routines used for the productive use of digital technology and the growing role of technology in everyday life. From a sociological and praxeological perspective, some phenomena that characterise and describe the digital platform economy and the process of regulating their infrastructure are described. Digital platforms use a wide spectrum of media practices that profoundly penetrate social environments on the basis of the rules and policies they establish. These are used as mechanisms to regulate the activity and behaviour of users in the infosphere, while Internet consortia divert, analyse and process large amounts of data and classify it as raw materials. This raises the view that digital platforms, with their technical infrastructure geared to the provision of services, create an organisational culture that transforms social environments and changes media practices.