Article
English, Spanish
ID: <
oai:doaj.org/article:c7b2e99c0e854c9c812754a5b3f95ad8>
Abstract
The geographical analysis of global production chains in different economic sectors has paid little attention to logistics and transport systems that allow full spatial integration of these chains. This article on Inditex, the leading company in the fast fashion sector, moves away from that gap, analysing how the connection of transport and logistics to its production networks gives the company one of its main competitive advantages. The text describes the network of shops and factories, presents the principles of the logistic model and provides some details on the procedures applied to achieve the geographical and functional integration of the Zara production chain, the most well-known of the eleven brands of the company. Among other things, the growing use of air transport in the supply chains of high-fashion content products manufactured in distant countries, as well as in the distribution of garments to distant markets, is highlighted. The importance of time variable in the geographical configuration of global networks in this fast sector is also evident. This is why the article concludes by pointing out the need to pay greater attention to the organisational and logistical strategies adopted by the dam in order to maintain and increase their global competitiveness in this area.