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Fair trade in Spanish public opinion. Profiles and guidelines

article

<oai:doaj.org/article:d256351c8d334a0b833e8ba591f69288>
KeywordsTriple Keywords
Sociology
Social theory
Citizenship (International law)
National citizenship
Birthright citizenship
Citizenship
Citizenship--Law and legislation
Nationality (Citizenship)
Commerce
Trade
Business
Worth
Axiology
Values
Human populations
Human population
Populations, Human
Population
Population growth
Behavioral sciences
Social sciences
Social science
Sciences, Social
Human sciences
Social studies
Situation (Linguistics)
Grammar, Comparative and general--Context
Context (Linguistics)
Evidence
Proof

Abstract

During recent years, consumer sociology has suggested the emergence of a sense of ‘citizenship through consumption’. This approach has been supported by the emergence and development of alternative proposals such as fair trade (along with others such as responsible consumption, trade in recyclates or sustainable development), as well as the emergence of so-called “new consumers”, characterised by more reflective values such as solidarity, social responsibility, multiculturalism and ecology. On the basis of the data contained in study 2419 of the Centre for Sociological Research (CIS) in 2001, the work we present has first sought to study the socio-demographic characteristics of the population consuming Fair Trade products, a virtually unprecedented task for Spanish social science, despite the two decades of antigu age of this movement in our context. Secondly, we submit to empirical evidence the commonly accepted “global orientation” of consumers of Fair Trade products.

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