This article reflects on the emergence of women in Cartagena by writing opinions and complaints in the urban newspapers El Fígaro and El Universal which circulated in the city, from 1940 to 1950. On the basis of the publications selected, speeches strengthening the traditional roles or values of these social partners as mothers, daughters or handcuffs are identified; also those calling for the fight against labour rights, education and political participation; outcome of the incidents experienced by the feminist movement in the countries of the West. The primary sources reviewed are texts of the commercial press located in the Historical Archive of Cartagena and the archive of the newspaper El Universal.