This article reflects on the emergence of women in Cartagena by writing opinions and complaints in urban newspapers El Fígaro and El Universal circulating in the city, from 1940 to 1950. The selected publications identify speeches that strengthened the traditional roles or values of these social partners as mothers, daughters or wives; those who also called for the fight for labour rights, education and political participation; results of the feminist movement in the West countries. The revised primary sources are texts from the commercial press located in the Historical Archive of Cartagena and the archive of the newspaper El Universal.