The manifestations of globalisation in the cultural context are more complex and controversial in that they express two dicotonic processes: a social movement that relies on the recovery of traditional ethnic and cultural identities, underpinned by a culturalist aspect of globalisation; and cultural processes whose individual and collective identification benchmarks do not correspond to traditional forms of ethnic organisation, but to the emergence of new desterrialised identities that respond to modes of access to distribution and consumption channels opened up by globalisation.