The article rescues an unprecedented and visionary initiative. In 1938, Mário de Andrade noted the need to register popular cultural events at risk of disappearing as a result of the country’s growing urbanisation and sent a team to the North and North-East of Brazil to the mission of folklorical research. The group brings together a legacy by means of audio-visual and sound recordings. More than 60 years later, the material has been digitised and today is one of the most important Brazilian cultural records. The study points to this as a percursory in search of a conservationist consciousness on Brazilian soil, as it advocates the importance of recording material on cultural heritage and its immense importance for the preservation of memories and identities. In this way, the aim of the article is to enrich the new procedures for the preservation, dissemination and dissemination of cultural goods in contemporaneity. The methodology used is to analyse both the formatting of a physical product with digitised materials and the development of a web platform with significant possibilities for the preservation and dissemination of cultural goods. The study uses the theory of late modernity to say about the continuity of traditions that are reincorporated and reinvented in cyberspace. The search results seek to broaden the debate on the importance of digitising documents on cultural heritage and their consequent preservation. It is therefore concluded that digitisation can become a repository capable of conserving and disseminating the cultural values of a patrimony, contributing to the preservation of memories and the formation of identities.